Sustainable innovation practices and the degree of innovation of business models in Brazilian industrial companies, Prof. Jordana Kneipp, Prof. Clandia Gomes, Dr. Isak Kruglianskas, Francies Motke and Kamila Frizzo
Prof. Jordana Marques Kneipp, Prof. Clandia Maffini Gomes, Francies Diego Motke, Kamila Frizzo
Postgraduate Program in Business Administration
Universidade Federal de Santa Maria, Santa Maria
Dr. Isak Kruglianskas
Universidade de São Paulo, São Paulo
Purpose: This study has aimed to analyze the relationship between the adoption of sustainable innovation practices and the degree of innovation of business models in Brazilian industrial companies.
Design/methodology/approach: The study has been characterized as quantitative and comprised the conduction of a survey with Brazilian industrial companies.
Findings: Results have shown that companies with a high degree of innovation in their business models invest more strongly in strategic dimensions of sustainable innovation, which in general involve stakeholders and cross the organization's internal boundaries, requiring proactive attitudes from the company, probably because this type of investment gives them greater competitiveness in their market and also requires a radical modification of their business model.
Practical implications: This study seeks to present contributions to entrepreneurs and policy makers, in the face of the innovative and sustainable challenges imposed by society and the guidelines for sustainable development in order to reflect on positive impacts on local and global development.
Social implications: Comprehending the behavior of industrial companies in Brazil in relation to sustainable innovation and its impact on society contributes to understanding the benefits of adopting a strategic management of sustainable innovation, minimizing negative socio-environmental impacts.
Originality/value: By analyzing the themes of sustainable innovation and business model, the present study may contribute to adopting business behavior that strategically and systemically integrates the objectives of sustainable innovation.
Keywords: Innovation; Sustainability; Business model; Brazil.
Citation: Kneipp, J.M., Gomes, C.M., Kruglianskas, I., Motke, F.D. and Frizzo, K. (2021), "Sustainable innovation practices and the degree of innovation of business models in Brazilian industrial companies", World Journal of Science, Technology and Sustainable Development, Vol. 18 No. 3, pp. 221-238. https://doi.org/10.1108/WJSTSD-02-2021-0019