[ 11th September 2022 by Jiayu Zhang 0 Comments ]

The impacts and visions of the green fertilizer technologies (GFT): Adoption behaviour among Malaysian paddy farmers, Nadia Adnan, Shahrina Nordin, Imran Rahman and Amir Noor

Nadia AdnanShahrina Md Nordin
Department of Management and Humanities
University Technology Petronas, Tronoh
Email: nadia.adnan233@gmail.com
Imran Rahman
Department of Fundamental and Applied Sciences
University Technology Petronas, Tronoh
Amir Noor
Department of Computer Science
London Metropolitan University, London

DOI: 10.1108/WJSTSD-08-2016-0053

Purpose: With the increased stress on sustainability and food security, in addition, the need towards halting environmental deprivation has focused attention on green fertilizer technology (GFT), which is the means of improving the situation causing the rising environmental concern. It also gives efficient use of farm resources which can help to protect crops. Moreover, the adoption of GFT is one aspect to answer the problem in regards to the sustainable environment. In the year 1980, an initiative took place to simplify the adoption decision in the developing countries. Regardless of the low adoption rate elsewhere, comparable exertions in the current year have originated in developing countries. Accepting those primary factors that influence the adoption of GFT is very important. The paper aims to discuss these issues.
Design/methodology/approach: This study re-examines these factors and draws policy implications from that review for future actions. This research study re-examines them, based on other studies examining the inadequate adoption of GFT in developing countries, by generalising their conclusions to clarify why farmers have or have not made the decision to adopt GFT. The ability to address that awareness enables the theory of planned behaviour (TPB) model to predict the farmer’s intention of acceptability of the GFT. By following a socio-psychological approach, by using TPB, the researchers have found out the paddy farmers’ adoption decision towards GFT. The researchers later discuss the implications for promoting the adoption of GFT, which delivers suggestions for the upcoming research study.
Findings: The idea of this research study is to seek farmers’ understanding about environmental attitudes in connection with conservation behaviour. The overall aim of this paper is to conceptualise the framework created by amending the environmental concern amongst paddy farmers towards GFT.
Originality/value: This research study will allow more academic consideration and may direct future research on the empirical findings on the environmental concern through the proposed conceptual framework amongst paddy farmers in Malaysia.
Keywords: Adoption; Consumer behaviour; Intention; Environmental concern; TPB; GFT; Personal norm.
Citation: Adnan, N., Nordin, S.M., Rahman, I. and Noor, A. (2017), "The impacts and visions of the green fertilizer technologies (GFT): Adoption behaviour among Malaysian paddy farmers", World Journal of Science, Technology and Sustainable Development, Vol. 14 No. 4, pp. 336-354. https://doi.org/10.1108/WJSTSD-08-2016-0053

WJSTSD V14 N4 2017 Adnan et al.pdf
WJSTSD V14 N4 2017 Adnan et al.pdf
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