WJSTSD · Vol 19, No 1 · 2022

Estimation of Market Potential and Willingness to Pay for Forestry Insurance: Evidence from Tree Growers in the Ashanti Region of Ghana

School of Agriculture and Technology, Department of Agricultural Economics, Agribusiness, and Extension
University of Energy and Natural Resources (UENR)
Ghana
School of Agriculture and Technology, Department of Agricultural Economics, Agribusiness, and Extension
University of Energy and Natural Resources (UENR)
Ghana
Jacqueline Joyce Twintoh
Council for Scientific and Industrial Research
Forestry Research Institute of Ghana (FORIG)
Ghana
School of Agriculture and Technology, Department of Agricultural Economics, Agribusiness, and Extension
University of Energy and Natural Resources (UENR)
Ghana
Samuel Afotey Anang
School of Agriculture and Technology, Department of Agricultural Economics, Agribusiness, and Extension
University of Energy and Natural Resources (UENR)
Ghana
Purpose

In this study, we estimate the market potential and willingness to pay (WTP) for forestry insurance in the Ashanti Region of Ghana. The study examines the factors influencing the expenditure on premiums for forestry insurance across varying quantiles of expenditure and mean WTP premium for forest insurance products.

Design/Methodology/Approach

A total of one hundred and seventy (170) tree growers/foresters were sampled for the study. The quantile regression was employed to analyse the factors influencing the expenditure on premiums for forestry insurance and the double-bound contingent valuation method for the mean WTP.

Findings

The market potential was high for Cedrela and low for Emeri. Varying factors affect the expenditure on premiums for forestry insurance at different quantiles. The mean WTP for Teak, Cedrela, African Mahogany, Emeri and Oframo was respectively Ghc 7.989 (US$ 1.38), Ghc 112.747 (US$ 19.44), Ghc 58.069 (US$ 10.00), Ghc 29.092 (US$ 5.000) and Ghc 28.292 (US$ 4.88).

Original/Value of the Paper

The study adds to the body of literature by estimating the market potential and willingness to pay for forestry insurance, particularly in Ghana.

Keywords
Market PotentialForestry InsuranceQuantile RegressionDouble-BoundGhana
Citation

Mensah, N.O., Amrago, E.C., Twintoh, J.J., Donkor, A. and Anang, S.A. (2022): Estimation of Market Potential and Willingness to Pay for Forestry Insurance: Evidence from Tree Growers in the Ashanti Region of Ghana. World Journal of Science, Technology and Sustainable Development (WJSTSD), Vol. 19, No. 1, pp. 1–15.