Sustainability intention: mediator of sustainability behavioral control and sustainable entrepreneurship, Saadat Kimuli, Laura Orobia, Humphrey Sabi and Clive Tsuma
Saadat Nakyejwe Lubowa Kimuli
Department of Entrepreneurship
Makerere University Business School, Kampala
Uganda
Email: ksaadah@mubs.ac.ug
Laura Orobia
Makerere University Business School, Kampala
Uganda
Humphrey Muki Sabi
Information Communication Technology University, Yaounde
Cameroon
Clive Katiba Tsuma
Information Communication Technology, San francisco, California
USA
DOI: 10.1108/WJEMSD-12-2019-0096
Purpose: The purpose of this paper is to report results of a study carried out to establish the mediation effect of sustainability intention in the relationship between sustainability behavioral control and sustainable entrepreneurship.
Design/methodology/approach: This study is cross sectional and correlational. Data were collected through a questionnaire survey of 384 small businesses. Data were analyzed through correlation coefficients and linear regression using Statistical Package for Social Sciences and the Medgraph program.
Findings: The results suggest that sustainability intention partially mediates the relationship between sustainability behavioral control and sustainable entrepreneurship. Results further indicate that sustainability behavioral control and sustainability intention are significant predictors of sustainable entrepreneurship.
Originality/value: This study provides an initial empirical evidence on the mediation effect of sustainability intention in the relationship between sustainability behavioral control and sustainable entrepreneurship. To the researcher's knowledge, no study had been conducted on such an interesting topic using evidence from a developing country such as Uganda.
Keywords: Sustainable entrepreneurship; Sustainability intention; Sustainability behavioral control; Uganda.
Citation: Kimuli, S.N.L., Orobia, L., Sabi, H.M. and Tsuma, C.K. (2020), "Sustainability intention: mediator of sustainability behavioral control and sustainable entrepreneurship", World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 16 No. 2, pp. 81-95. https://doi.org/10.1108/WJEMSD-12-2019-0096
