[ 11th October 2008 by Kumar Gaurav 0 Comments ]

The role of environmental activity integration into R&D department to obtain competitive advantage

[featured_image]
  • Version
  • Download 17
  • File Size 183.42 KB
  • File Count 1
  • Create Date 11th October 2008
  • Last Updated 11th October 2008

The role of environmental activity integration into R&D department to obtain competitive advantage

BEATRIZ JUNQUERA AND JESUS ANGEL DEL BRIO, UNIVERSIDAD DE OVIEDO, SPAIN

Abstract: The objective of this work is to examine to what degree the integration between the R&D and environmental departments facilitates the achievement of an environmental practice-derived competitive advantage. To do so, we surveyed 110 ISO 14001 certified factories. The results reveal, first of all, that the integration of the environmental action into the R&D department enhances the company’s reputation through the product quality and image. Likewise, its relationships with internal and external stakeholders are improved, as is the company’s innovative capability on the whole and, hence, its ability to penetrate international markets.
Keywords: Environmental R&D, Competitive advantage, Innovative capability, Business reputation, ‘Green’ product

Attached Files

FileAction
Outlook 2008_Junquera_BrÃ-o-Itemid=.pdfDownload 
AboutKumar Gaurav

Leave a Reply