Sustainability marketing: US hotels vs. international hotel chains, Lana K. Brackett and B. Nathaniel Carr II
Lana K. Brackett and B. Nathaniel Carr IIRoger Williams University
United States
Purpose:To determine whether US-only Hotels and US-based International Hotel Chains similarly promote sustainability marketing.
Design/methodology/approach:A qualitative exploratory research study reviewing the Website Marketing of the US-only Hotels and US-based International Hotel Chains.
Findings – The research indicates that there are differences in the sustainability marketing of US-only Hotels and US-based International Hotel Chains
Research limitations/implications:The scope of the study is limited to US-only Hotels and US-based International Hotel Chains. A review of the hotel websites is the single metric used to determine sustainability marketing; this is not a complete review of such marketing activities. Future research could address these limitations and more importantly, should research the reasons for the differences in the sustainability marketing.
Originality/value:This is a unique research study. The hotel industry has a diverse body of stakeholders due to its large market and impact on sustainability.
Keywords:Sustainability marketing, Hotel marketing, US vs. international hotels, Qualitative research, Website marketing, Hotel sustainability
Citation: Brackett, L. K., & Carr II, B. N.(2014): Sustainability marketing: US hotels vs. international hotel chains, World Sustainable Development Outlook 2014, Vol 12, pp. 309-318
Outlook Brackett_Carr.pdf
