[ 1st July 2015 by Kumar Gaurav 0 Comments ]

Green hotels and generation Y in Greece – is it on board?

[featured_image]
  • Version
  • Download 1888
  • File Size 588.02 KB
  • File Count 1
  • Create Date 1st July 2015
  • Last Updated 1st July 2015

Green hotels and generation Y in Greece - is it on board?

GEORGE KARAVASILIS, DAFNI-MARIA NERANTZAKI, DIMITRIOS PASCHALOUDIS, PANAGIOTIS PANTELIDIS and VASILIKI VRANA
Department of Business Administration, Technological Education Institute of Central Macedonia, Greece

Purpose: Environmental awareness causes positive attitudes to the public towards eco-friendly activities, and engages people in ecological behaviours in their everyday lives. In this vein, hotel customers’ are becoming more and more ecologically conscious and preferring eco-friendly products and services and firms that favour environmental practices. The paper aims at exploring eco-friendly decision- making processes and intentions to choose a green hotel.

Design/methodology/approach: A structured questionnaire has been used to investigate environmental concerns, eco-friendly attitudes and activities, awareness, overall image, intention to pay more and intention to visit a green hotel.

Findings: Findings revel that even potential customers’ are highly environmentally conscious, they are not fully aware about green hotels and do not always intent to visit a green hotel. Hotels should communicate more, green hotel practices.

Originality/value: Customers’ attitudes towards intention to visit a green hotel are different among various geographic locations. Moreover, age plays a significant role. Thus, the study focuses on attitudes of generation Y in Greece. Hotels should be aware of customers buying behaviour towards green practices.

Keywords: green hotels; intention to visit; eco-friendly attitudes and activities; intention to pay more; awareness; overall image.

Attached Files

FileAction
Outlook 2015 - Karavasilis.pdfDownload 
AboutKumar Gaurav

Leave a Reply