AI and ML Driven Transformation and Proofing Sustainable Business Strategies in Developing Markets, Allam Ahmed, Arshi Naim
Allam Ahmed World Association for Sustainable Development (WASD) London United Kingdom ORCID: 0000-0002-1494-354X Arshi Naim London Institute of Sustainable Development (LISD) United Kingdom ORCID: 0000-0003-1325-6964 Paper Type: Research DOI: 10.47556/J.WJSTSD.21.1-2-3.2026.7 Received: 24 November 2025 / Revised: 16 December 2025 / Accepted: 22 December 2025 / Published: 20 March 2026 Purpose: Artificial Intelligence (AI) and Machine Learning (ML) […]
Does AI-Driven Personalisation Create Sustainable Consumer Behaviour: Moderating Role of Level of Digital Awareness, Tareq Hashem, Nasser Jaradat, Ala’ Adili, Albattat Ahmad
Tareq N. Hashem Full Professor of Marketing Marketing Department, Faculty of Business, Applied Science Private University Amman Jordan ORCID: 0000-0001-9564-931X Nasser M. S. Jaradat Palestine Ahliya University Bethlehem Palestine ORCID: 0000-0002-7682- 9283 Ala’ N. B. Adili Ph.D. Candidate in Business Administration Palestine Ahliya University Bethlehem Palestine ORCID: 0009-0000-0346-3906 Ahmad Albattat School of Global Hospitality and […]