Innovation for Sustainability: Convergent Mixed Method Strategies for Instrument Development in Impulsive Buying, Chan Ven, Wong Hoo, Arasu Raman
Chan Pee Ven Research Scholar, Faculty of Business and Communications, INTI International University Malaysia ORCID: 0000-0001-9803-699X Wong Chee Hoo Professor, Faculty of Business and Communications, INTI International University Malaysia ORCID：0000-0003-0691-4463 Arasu Raman Director, International Relations Collaboration Centre, INTI International University Malaysia ORCID：0000-0002-8281-3210 Type of Paper: Research Received: 11 December 2025 / Revised: 19 January 2026 / Accepted: 30 January […]
Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius, Dr. Thanika Devi Juwaheer, Dr. Sharmila Pudaruth and Marie Noyaux
Dr. Thanika Devi Juwaheer, Dr. Sharmila Pudaruth Faculty of Law and Management University of Mauritius, Reduit Mauritius Email: sh.pudaruth@uom.ac.mu Marie Monique Emmanuelle Noyaux MC Design Limited, Port Louis Mauritius DOI: 10.1108/20425961211221615 Purpose: The purpose of this paper is to analyse the impact of green marketing strategies on consumer purchasing patterns in Mauritius. The present research also explores the […]
Consumers of organic food and sustainable development in Brazil, Prof. Danilo Sampaio and Prof. Marlusa Gosling
Prof. Danilo de Oliveira Sampaio Faculty of Administration (CAD) Federal University of Juiz de Fora, Minas Gerais Brazil Prof. Marlusa Gosling Centre for Graduate and Research Administrations (CEPEAD), Faculty of Economic Sciences Federal University of Minas Gervais (UFMG), Mias Gerais Brazil Email: danilo.sampaio@ufjf.edu.br DOI: 10.1108/WJEMSD-08-2013-0045 Purpose: The purpose of this paper is to investigate the reasons why […]
The impacts and visions of the green fertilizer technologies (GFT): Adoption behaviour among Malaysian paddy farmers, Nadia Adnan, Shahrina Nordin, Imran Rahman and Amir Noor
Nadia Adnan, Shahrina Md Nordin Department of Management and Humanities University Technology Petronas, Tronoh Malaysia Email: nadia.adnan233@gmail.com Imran Rahman Department of Fundamental and Applied Sciences University Technology Petronas, Tronoh Malaysia Amir Noor Department of Computer Science London Metropolitan University, London UK DOI: 10.1108/WJSTSD-08-2016-0053 Purpose: With the increased stress on sustainability and food security, in addition, the need towards halting environmental […]