This study investigates the influence of perceived quality, brand awareness, and influencer effects on impulsive buying behaviour and its consequences for financial health.
This study employs a convergent mixed-methods design. Quantitative data were collected from 40 Millennials via a structured questionnaire, while qualitative data were gathered from two semi-structured interviews conducted at the pilot stage. Instrument validity and reliability were assessed using face validity, sampling validity, convergent and discriminant validity, and expert review of qualitative methods.
Sampling validity, convergent, and discriminant validity were met, although AVE values for Perceived Quality and Brand Awareness fell below the 0.5 benchmark. Items loading above 0.7 were re-selected to address the issue. Qualitative results revealed contrasting brand preferences, providing depth to the quantitative analysis.
This study introduces a validated mixed-methods framework for diverse products and services, including online purchases, food, and fashion.
A small sample size and construct validity issues limit generalisability.
The study recommends standardised scales and urban sampling for future research to enhance robustness and applicability.
Ven, C. P., Hoo, W. C. and Raman, A. (2026): Innovation for Sustainability: Convergent Mixed Method Strategies for Instrument Development in Impulsive Buying. World Journal of Entrepreneurship, Management and Sustainable Development (WJEMSD), Vol. 22, No. 3, pp. 283-300.
