Sustainable CSR: Implications within an Arab Context, Dr Randa Diab-Bahman
Dr Randa Diab-Bahman
Kuwait Technical College (ktech)
Abu Halifa
Kuwait
Email: r.diab@ktech.edu.kw
DOI: 10.47556/J.WJEMSD.20.1.2024.1
Purpose: Currently, there has been growing interest in how Corporate Social Responsibility (CSR) is expressed and understood within different parts of the world as related indices continue to be of interest to foreign investors. However, most existing research in the Arab region uses static data to investigate the matter, leaving researchers with a dearth of information on the topic. The aim is to identify how CSR and its sustainability is understood and expressed from within an Arab context.
Design: Qualitative data from 12 key CSR experts and policy-makers in Kuwait was collected and analysed. A nonstructured one-to-one interview approach was adopted for this study.
Originality: This first of its kind, exploratory research in the region aimed to examine CSR initiatives and motivations and how they are expressed in relation to cultural aspects in the region.
Findings: The preliminary findings, in alignment with previous research done on the topic, confirm that although CSR practices are not a foreign concept to locals, they are indeed implicated with social habits and religious beliefs.
Research Implications: The findings contribute to the general knowledge of CSR literature and aid in better understanding the motivations, barriers and definitions of the term as they currently exist. They will also offer insights into the perception of sustainability strategies for various stakeholders in emerging and developed markets.
Keywords: CSR; SDGs; Ethics; Corporate Governance; Sustainability; Stakeholders.
Citation: Diab-Bahman, R. (2024): Sustainable CSR: Implications within an Arab Context. World Journal of Entrepreneurship,
Management and Sustainable Development, Vol. 20, No. 1, pp. 1–11.
