COVID-19 crisis and Parameters for Sustainable Entrepreneurship, Dr. Asim Nasar and Muhammad Akram
Dr. Asim Nasar
Azman Hashim International Business School
Atlas Corps Alumnus
Eastern Mennonite University
Purpose: Entrepreneurship and sustainability have been in debate for the last decade, urging the deployment of an effective entrepreneurial ecosystem. COVID-19 has posed a new challenge to the emerging entrepreneurs in all sectors and have reduced their commitment to entrepreneurial sustainability and innovation. The commitment to sustainability is essential in keeping the relationship between startup growth and socio-economic capital.
Design/methodology/approach: This commentary paper explores entrepreneurial sustainability through the lens of the COVID-19 crisis.
Findings: This paper outlines the impacts of the COVID-19 crisis on entrepreneurial activity and explores relationships between sustainability and socioeconomic development.
Originality/Value: The COVID-19 pandemic has brought an opportunity to review the entrepreneurial ecosystem to reset the scope of entrepreneurship sustainability. It has signaled that sustainability should be determined by temporal construal concerning radical solutions.
Keywords: Sustainability; Entrepreneurship; COVID-19; Entrepreneur.
Citation: Nasar, A. and Akram, M. (2022): COVID-19 Crisis and Parameters for Sustainable Entrepreneurship. World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 18, No. 3, pp. 321–329