A generation of bricoleurs: digital entrepreneurship in Kenya, Jenna Grzeslo
Purpose: The purpose of this study is to explore how the uptake of digital technologies influences youth entrepreneurship in Kenya.
Design/methodology/approach: This study utilizes 28 semi-structured interviews with entrepreneurs age 21–35 in Nairobi, Kenya. Interview transcripts were analyzed using open- and closed-coding.
Findings: Millennial entrepreneurs embrace change and challenges by harnessing mobile technologies and social media. In doing so, they are engaging in what French sociologist Lévi-Strauss called “bricolage,” or “making do with what's at hand.”
Originality/value: This study explores a unique segment of entrepreneurs, Millennials in Kenya and identified the ways in which digital entrepreneurship represents a form of bricolage.
Keywords: Youth entrepreneurship; Digital entrepreneurship; Technology adoption; Bricolage.
Citation: Grzeslo, J. (2020), "A generation of bricoleurs: digital entrepreneurship in Kenya", World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 16 No. 4, pp. 403-412. https://doi.org/10.1108/WJEMSD-10-2019-0078