The entrepreneurial ecosystem quality for sustainable franchising: Mediating effects of public–private–partnership (PPP) support in Uganda, Abbey Mutumba, Mohammad Ngoma, John Munene and Prof. Joseph Ntayi

DOI: 10.1108/WJEMSD-04-2019-0027

Purpose: The purpose of this paper is to establish the mediation effects of public–private–partnership (PPP) on the association between complementary entrepreneurial networking and the entrepreneurial ecosystem quality for sustainable franchising.
Design/methodology/approach: A structured questionnaire was used to collect this study’s qualitative data from a study population of sub-franchisor organizations in Uganda. Statistical techniques were used to analyze the data.
Findings: Part of the authorized distributors’ mutually beneficial networking is directly connected to multi-actor networks that continuously simplify their local access to affordable franchise financing, mentors and supportive leaders. Also, the same association is mediated through PPP supported franchise-business information and widely appealing awards to be won.
Research limitations/implications: One of the areas for further study is a related study on the moderating effects of the PPP support in another developing country, which is clarified in this study.
Originality/value: The complexity theory has provided an explanation of the entrepreneurial ecosystem quality for sustainable franchising across the rural and urban markets in an African country.
Keywords: Sustainability; Sustainable development; Business; Entrepreneurship; Strategy.
Citation: Mutumba, A., Ngoma, M., Munene, J.C. and Ntayi, J.M. (2020), "The entrepreneurial ecosystem quality for sustainable franchising: Mediating effects of public–private–partnership (PPP) support in Uganda", World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 16 No. 1, pp. 44-56. https://doi.org/10.1108/WJEMSD-04-2019-0027