Technology Readiness and Adoption of Artificial Intelligence by Farmers in Agriculture in Arid Region of India, Dr Aditi Mathur

Dr Aditi Mathur
Assistant Professor (HRD)
Institute of Agri Business Management
Swami Keshwanand Rajasthan Agricultural University
Bikaner, Rajasthan
India

Abstract: The research explores the adoption and readiness of Artificial Intelligence (AI) in agriculture within the arid region of India. Given the challenges faced by farmers in this region, including water scarcity, extreme temperatures, and soil degradation, AI presents a promising solution to enhance agricultural productivity and sustainability. This study aims to evaluate the determinants of technological readiness, behavioral intentions towards AI adoption, and the perceived constraints in adopting AI technologies. By identifying these factors, the research seeks to develop strategic solutions to facilitate the effective application of AI in agriculture. The research will employs a combination of primary and secondary data collection methods, including surveys and interviews with progressive farmers and experts. The outcomes of the study contributes to a deeper understanding of AI’s role in transforming agriculture in arid regions and provide valuable insights for policymakers, agricultural extension agencies, and farmers in the region. Ultimately, the research aims to bridge the gap between the emerging demand for AI in agriculture and the readiness of farmers to adopt these technologies, thus fostering sustainable farming practices in the arid thar desert.