WASD Proceedings · Vol 24 · 2026

AI-driven portfolio optimisation with human behavioural adjustments for sustainable investment performance, Omotayo Bolarinde, Rasheedul Haque

DBA Research Scholar, Rushford Business School
MKH Properties and Supermarket
School of Management and Business (SOMB)
MILA University, Nilai
Purpose

The research aims to apply Artificial Intelligence (AI) and sustainability to investment portfolio construction.

Design/Methodology/Approach

The study calculates the annualised average return and volatility of five randomly selected New York Stock Exchange (NYSE) stocks across different sectors to inform portfolio diversification. The calculation is performed using the Excel Solver application, a portfolio optimisation tool that validates investors’ Environmental, Social and Governance (ESG) requirements by utilising AI to optimise portfolio weight allocation.

Findings

The findings reveal that the optimised Moderate ESG performed better with portfolio growth of 31%, portfolio volatility of 9% (well below the set maximum of 15%), and a portfolio ESG score of 42.40.

Original/Value of the Paper

The study is novel in combining three aspects: AI-based portfolio optimisation, ESG investing, and behavioural finance into a cohesive investment governance framework. The research presents an approach that allows investors to flexibly set ESG preference ranges while ensuring efficient visualisation of portfolios with the desired risk profile.

Practical Implications

This study offers practical implications for institutional and individual investors seeking to integrate computational investment efficiency with a sustainable portfolio approach.

Keywords
Portfolio OptimisationBehavioural FinanceArtificial IntelligenceSustainable PortfolioEnvironmentalSocial and GovernanceIndividual Investors