Outlook · Volume 21 · 2023Conceptual paper

Sustainable AI for a Sustainable Future: Governance for Rapidly Developing AI

Professor Emerita
California State University
Aaron T. McDonald
Assistant Professor in Strategic Management
California State University
Associate Professor and Chair of the Department of Management
California State University
Received: 14 June 2023Revised: 13 October 2023Accepted: 14 October 2023Published: 30 December 2023
Purpose

The purpose of this paper is to explore the intersection of artificial intelligence (AI) and the UN’s Sustainable Development Goals (SDGs) through appropriate self-governance configurations at the firm, alliance and industry levels. Design: This is predominantly a conceptual paper that develops theory and proposes avenues for necessary additional research on this very timely topic.

Findings

We build on research on environmental sustainability and propose that organisations that adopt voluntary self-regulation have an early mover advantage, not only in developing capabilities to effectively respond to upcoming regulation, but also by providing critical input in the regulatory frameworks.

Original/Value of the Paper

We develop a conceptual framework for responding to the challenges of AI to environmental, economic and societal issues, by focusing on governance mechanisms that can moderate this relationship. We further integrate existing knowledge on self-regulation and propose solutions to the response speed problem. The paper is timely, as society is currently grappling with large questions on how to manage the diffusion of AI. We believe that governance plays a key role in these debates.

Research Limitations/Implications

Limitations are inherent in the extremely rapid development of AI, resulting in ever-changing issues and challenges facing those implemented AI solutions.

Practical Implications

Governance and regulation are essential in optimising the relationship between AI and SDG outcomes. It is documented that AI can be incredibly helpful, yet potentially perilous to societies and the environment.

Keywords
Artificial IntelligenceSDGsGovernanceEthics
Citation

: Anderson, B.B., McDonald, A.T. and Ratiu, C. (2023) “Sustainable AI for a Sustainable Future: Governance for Rapidly Developing AI”, in World Sustainable Development Outlook 2023, Vol. 19, pp. 91–103 (London, UK: WASD).