A Systematic Review of Pharmaceutical Marketing Strategies and Outcomes: The 7Ps–6D Framework with Sustainability as a Key Emerging Theme, Thamburaj Anthuvan, Anuj Kumar, Kajal Maheshwari, B. Naresh
Thamburaj Anthuvan Senior Vice President, USV Pvt Ltd, Mumbai, India India ORCID: 0009-0004-0756-2089 Anuj Kumar Head of Research, Rushford Business School, Switzerland Malaysia ORCID: 0000-0002-1205-2794 Kajal Maheshwari Associate Professor, PCET’s S.B. Patil Institute of Management, Pune India ORCID: 0000-0003-3597-8001 Naresh Babu Assistant Director (Academics), Pune Institute of Business Management, Pune India ORCID: 0000-0003-2025-7973 Type of […]
Government-led smart city strategies in the Gulf: a systematic literature review on policy frameworks, digital innovation, and sustainability, Prof. Joseph Ntayi, James Mubangizi, Dr Gideon Nkurunziza, Dr Nazarious Rukanyangira, Kenneth Byangwa
Professor Joseph M. Ntayi Faculty of Economics, Energy and Management Sciences, Makerere University Business School Makerere University Kampala Uganda ORCID: 0000-0003-3223-2036 James Mubangizi Faculty of Economics, Energy and Management Sciences, Makerere University Business School Makerere University Kampala Uganda ORCID: 0009-0000-3471-806X Dr Gideon Nkurunziza Department of Education, Makerere University Business School Makerere University Kampala Uganda ORCID: Dr […]
The nexus between risk factor disclosures and short-run performance of IPOs – evidence from literature, Krishan Grover and Dr. Pritpal Bhullar
Krishan Lal Grover, Dr. Pritpal Singh Bhullar University Business School Maharaja Ranjit Singh Punjab Technical University, Bathinda India Email: bhullar_pritpal36@yahoo.co.in DOI: 10.1108/WJEMSD-11-2020-0146 Purpose: The main purpose of the present study is to stretch the theoretical framework of existing stock of literature with reference to Risk Disclosures in IPO Prospectus and IPO performance. The systematic literature […]
Entrepreneurship education: systematic literature review and future research directions, Nasra Mohamed and Ali Ali
Nasra Ahmed Mohamed Faculty of Management Sciences SIMAD University, Mogadishu Somalia Ali Yassin Sheikh Ali Faculty of Economics SIMAD University, Mogadishu Somalia Email: proffyassin@gmail.com DOI: 10.1108/WJEMSD-07-2020-0084 Purpose: The purpose of the study is to further understanding of entrepreneurship education, highlighting current trends and directions for further research. Design/methodology/approach: This paper used systematic literature review of published articles […]
Rural women entrepreneurship: a systematic literature review and beyond, Dr. Monika Aggarwal and Prof. Ramanjit Johal
Dr. Monika Aggarwal University Institute of Applied Management Sciences Panjab University, Chandigarh India Email: monika19575@gmail.com Prof. Ramanjit Kaur Johal Department of Public Administration Panjab University, Chandigarh India DOI: 10.1108/WJSTSD-04-2021-0039 Purpose: Rural women entrepreneurship has been a domain attracting academicians and governments. This paper aims to to annotate existing literature in order to find a nexus between rural […]