Consumer characteristics and incentives to buy labelled regional agricultural products, Richard Bannor and Steffen Abele
Richard Kwasi Bannor Department of Agricultural Economics, Agribusiness and Extension University of Energy and Natural Resources, Sunyani Ghana Steffen Abele Ökonomie ländlicher Räume Hochschule für Forstwirtschaft Rottenburg, Rottenburg Germany Email: richard.bannor@uenr.edu.gh DOI: 10.1108/WJEMSD-12-2020-0173 Purpose: Rooted in the social identity theory (SIT), the study analysed the effect of consumer ethnocentrism as well as other factors on the purchase […]