The AIMS AI-Human Framework: Human-Centred AI Governance and Sustainability Capability Development in Higher Education, Thamburaj Anthuvan, Sunitha Prabhuram, Chirag Rathod
Thamburaj Anthuvan Senior Vice President, USV Pvt. Ltd., Mumbai India ORCID: 0009-0004-0756-2089 Sunitha Prabhuram Dean & Associate Professor, Manipal School of Commerce and Management Manipal Academy of Higher Education (MAHE), Dubai UAE ORCID: 0000-0002-0793-7854 Chirag Rathod Professor, Smt. S. B. Patel Institute of Business Management, Faculty of Management Studies, Sankalchand Patel University, Gujarat India […]
AI-Driven Portfolio Optimisation with Human Behavioural Adjustments for Sustainable Investment Performance, Omotayo Bolarinde, Rasheedul Haque
Omotayo Bolarinde DBA Research Scholar, Rushford Business School MKH Properties and Supermarket Nigeria ORCID: 0009-0000-4793-3914 Rasheedul Haque School of Management and Business (SOMB) MILA University, Nilai Malaysia ORCID: 0000-0001-8170-5413 Type of Paper: Literature Review Received: 14 September 2026 / Revised: 15 September 2026 / Accepted: 16 September 2026 / Published: 17 October DOI: 10.47556/B.OUTLOOK2026.24.0 Purpose: […]
A Comparative Numerical Study of Artificial Intelligence and Human Intelligence in Solving Sustainability Problems, Yogeesh Nijalingappa, Mohammed Almakki, Asokan Vasudevan, Anuj Kumar
Yogeesh Nijalingappa Government First Grade College India ORCID: 0000-0001-8080-7821 Mohammed Almakki Amity University Dubai UAE ORCID: 0000-0002-9348-4651 Asokan Vasudevan INTI International University Malaysia ORCID: 0000-0002-9866-4045 Anuj Kumar Al-Quds University Palestine ORCID: 0000-0002-1205-2794 Type of Paper: Research Received: 31 December 2026 / Revised: 23 July 2026 / Accepted: 22 September 2026 / Published: 17 October 2026 […]
The Idea of Digital Marketing Governance: Ensuring Data Privacy and Consumer Rights in the age of Artificial Intelligence, Tareq Hashem, Prabha Kiran, Eman Abd-El-Salam, Ala’ Adili
Tareq Nael Hashem Marketing Department, Faculty of Business Applied Science Private University Amman Jordan ORCID ID: 0000-0001-9564-931X Prabha Kiran Westminster International University in Tashkent Uzbekistan ORCID ID: 0000-0002-9256-8407 Eman Mohamed Abd-El-Salam Marketing and International Business Department Arab Academy for Science, Technology and Maritime Transport (AASTMT) Alexandria Egypt ORCID: 0000-0003-1094-5780 Ala’ Adili Business Administration Palestine Ahliya […]
The Role of Digital Marketing Governance in Protecting Data Privacy and Consumer Rights in the AI Era, Tareq Hashem, Prabha Kiran, Eman Abd-El-Salam, Ala’ Adili
Tareq Nael Hashem Marketing Department, Faculty of Business Applied Science Private University Amman Jordan ORCID ID: 0000-0001-9564-931X Prabha Kiran Westminster International University in Tashkent Uzbekistan ORCID ID: 0000-0002-9256-8407 Eman Mohamed Abd-El-Salam Marketing and International Business Department Arab Academy for Science, Technology and Maritime Transport (AASTMT) Alexandria Egypt ORCID: 0000-0003-1094-5780 Ala’ Adili Business Administration Palestine Ahliya […]
Enhancing sustainable investment decisions through artificial intelligence and behavioural finance, Omotayo Bolarinde, Rasheedul Haque
Omotayo Bolarinde DBA Research Scholar Rushford Business School Switzerland ORCID: 0009-0000-4793-3914 Rasheedul Haque School of Management and Business (SOMB) MILA University Nilai Malaysia ORCID: 0000-0001-8170-5413 Type of Paper: Research Received: 11 June 2026 / Revised: 1 July 2026 / Accepted: 16 July 2026 / Published: 20 July 2026 DOI: 10.47556/J.WJEMSD.23.1.2027.1 Purpose: The research aims to apply […]
Human-centred AI governance and sustainability capability development in higher education: the AIMS AI-Human Framework, Thamburaj Anthuvan, Sunitha Prabhuram, Chiragkumar Rathod
Thamburaj Anthuvan Senior Vice President USV Private Limited Mumbai India ORCID: 0009-0004-0756-2089 Sunitha Prabhuram Dean and Associate Professor, Manipal School of Commerce and Management Manipal Academy of Higher Education Dubai UAE ORCID: 0000-0002-0793-7854 Chirag Rathod Principal and Professor, Smt. S.B. Patel Institute of Business Management Sankalchand Patel University Gujarat India ORCID: 0009-0007-3564-5887 Type of Paper: […]
The AIMS AI-human framework: human-centred AI governance and sustainability capability development in higher education, Thamburaj Anthuvan, Sunitha Prabhuram, Chirag Rathod
Thamburaj Anthuvan Senior Vice President, USV Pvt. Ltd., Mumbai India ORCID: 0009-0004-0756-2089 Sunitha Prabhuram Dean & Associate Professor, Manipal School of Commerce and Management Manipal Academy of Higher Education (MAHE), Dubai UAE ORCID: 0000-0002-0793-7854 Chirag Rathod Principal and Professor, Smt. S. B. Patel Institute of Business Management, Faculty of Management Studies, Sankalchand Patel University, Gujarat […]
From crisis to resilience: human-AI collaboration for sustainable healthcare systems post-COVID-19, Sunday Clement, Abdullah Khataan
Sunday Edem Clement DBA Research Scholar, Rushford Business School NSIA-LUTH Cancer Centre Nigeria ORCID: 0009-0005-1242-6011 Dr Abdullah M. Khataan College of Management and Technology, Arab Academy for Science, Technology & Maritime Transport Egypt ORCID: 0009-0004-6279-1685 Purpose: The COVID-19 pandemic exposed critical vulnerabilities in global healthcare systems while simultaneously accelerating the adoption of Artificial Intelligence (AI). […]
The human-centric algorithm: synergising AI-driven fraud detection with ethical human oversight to optimise sustainable banking integrity, Aminu Masanawa, Ahmad Shaheen
Aminu Usman Masanawa DBA Research Scholar, Rushford Business School Bank of Industry Limited Nigeria ORCID: 0009-0005-4158-3075 Ahmad Shaheen College of management and technology, Arab Academy for Science, Technology and Maritime Transport Egypt ORCID: 0009-0002-5677-1990 Purpose: The ethical governance of Artificial Intelligence (AI) is becoming the new institutional sustainability in the modern digital banking environment. Design/Methodology: […]