Perception before adoption: artificial intelligence through employees’ eyes, Manvi Kalra, Swati Tripathi
Manvi Kalra and Swati Tripathi International Management Institute New Delhi India Purpose: The study aims to conceptualise employees’ perception of artificial intelligence at work, drawing from literature on artificial intelligence, employee’s perspective of artificial intelligence and adoption of artificial intelligence. Design/Methodology/Approach: For a comprehensive theoretical understanding, integration of Artificial Intelligence Device Use and Acceptance framework […]
Understanding environmentally sensitive consumer behaviour: an integrative research perspective, Dr. Naz Onel and Prof. Avinandan Mukherjee
Dr. Naz Onel Department of Marketing Montclair State University, Montclair, New Jersey USA Email: nazonel@gmail.com Prof. Avinandan Mukherjee College of Business Clayton State University, Morrow, Georgia USA DOI: 10.1108/WJEMSD-07-2014-0021 Purpose: The potential underlying causal factors of environmental behaviours have been examined from various theoretical angles by mostly focusing on individual motivations in the literature. The purpose of […]