The Role of the Swot Model for Strategic Analysis in the Performance of Small Business in Sudan (an Entrepreneurial Approach), Dr. F.A.E.M. Farah

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Dr. F.A.E.M. Farah

Omdurman Islamic University

Sudan

This study aims to understand the role of the strategic analysis model SWOT in the performance of entrepreneurship projects in Sudan in terms of identifying the Strengths, Weaknesses, Opportunities and Threats that affect performance. It would then contribute to solving  problems and achieve goals by selecting appropriate strategies for projects, by answering the  main research question related to the study and testing the hypotheses of the study. The importance of research is that entrepreneurship projects are of great importance for economic development, and are considered as the driver of new jobs; it is considered an incubator for innovations and inventions. Most of these projects are the product of ideas of creative people; the projects therefore need people with special specifications - interpreneurs. Research is also considered a nucleus for large projects, in that research is usually small projects encompassing pioneering thinking and modern technology, using information technology, Internet applications, social networks and e-marketing in transactions. In addition, research is an entry point for cultural diversification, and this study is expected to have a positive impact on the future performance of entre-preneurship projects in Sudan. The study was applied to a sample of entrepreneurship projects in Sudan using the questionnaire as a primary source of research. The descriptive analytical methodology and the SWAT analysis model were used in this research to reach the results.

Citation: Farah. F. A. E. M.: The Role of the Swot Model for Strategic Analysis in the Performance of Small Business in Sudan (an Entrepreneurial Approach). In Allam Ahmed(Ed.): Home-Books-Proceedings-SDC, Vol. 1, pp. 5 - 6. WASD: Brighton, United Kingdom.