The purpose of this paper is to explore how an understanding of the alignment of goals of customers, employees and investors can aid in the partner selection process.
The design uses secondary data focused on customers, employees and investors’ goals and their alignment with Sustainable Development Goals (SDGs). Consumer behaviour data on issues related to SDGs, research on employee’s work motivation, and the goals of investors, both institutional and individual, are investigated.
To develop effective Public-private Partnerships (PPP), the goals and behaviours of both parties must be recognised, considered and addressed. The goals and priorities of these entities are not always well aligned with SDGs. In selecting partners, Non-government Organisations (NGOs) will benefit from recognising the differing goals of stakeholders and common ground for actions.
The paper addresses some issues seldom addressed in SDG public-private partnership writing.
While PPPs have the potential be successful, to achieve significant gains in advancing the SDG agenda, there must be “buy-in” from relevant stakeholders associated with the partnerships.
Anderson, B. B., Ratiu, C. (2018):Public-private-partnerships for sustainable development: How customers, employees and investors can inform the selection process, In Ahmed, A(Ed.): PPPs partnerships for the implementation of the 2030 agenda for SD, Vol. 1, pp. 63-74.
