Applying gamification in an educational website: An open innovation case, Siham El-Kafafi and Diego Pinto
Siham El-Kafafi and Diego Pinto ICL Business School New Zealand DOI: 10.47556/B.OUTLOOK2015.13.19 Purpose: The aim of this research paper is to propose the use of open innovation to the government-owned organisation, Education New Zealand (NZ) to boost the engagement among users, promote communication and interaction among, educational institutions and partners. Design/methodology/approach: The research is utilising […]