WJSTSD · Vol 21, No 4 · 2026Literature Review

Comparative Insight into Willingness to Pay for Reducing Plastic Waste Consumption in Different Contexts

Department of Environmental Science, Graduated School of Sustainable Development
Universitas Indonesia
Department of Environmental Science, Graduated School of Sustainable Development
Universitas Indonesia
Received: 11 December 2025Revised: 22 April 2026Accepted: 24 April 2026Published: 1 June 2026
Purpose

This study aims to analyse the literature on Willingness to Pay (WTP) for plastic waste across various contexts to understand public contributions to plastic waste management through WTP.

Design/Methodology/Approach

This study adopts a systematic literature review (SLR) design to compare and critically assess relevant studies across five key areas of WTP for plastic waste, including specific products, alternatives, pollution, and waste management systems.

Findings

WTP varies across countries and contexts. Developed nations generally exhibit higher WTP and prefer policy instruments, whereas developing nations exhibit lower WTP and favour visible reductions. Key determinants include cost, awareness, socio-economic, and spatial factors; however, much of the literature remains fragmented.

Original/Value of the Paper

This study reviews WTP for plastic waste across contexts by integrating evidence on the determinants, cross-country variations, and critical research gaps.

Keywords
Environmental AwarenessPlastic WastePlastic Waste ManagementSustainabilityWillingness to Pay
Citation

Nugraheni, D. R. and Sodri, A. (2026): Comparative Insight into Willingness to Pay for Reducing Plastic Waste Consumption in Different Contexts. World Journal of Science, Technology and Sustainable Development (WJSTSD), Vol. 21, No. 4, pp. 271-286. WASD: London, United Kingdom.