Comparative insight into willingness to pay for reducing plastic waste consumption in different contexts, Dwi Nugraheni, Ahyahudin Sodri
Dwi Rahayu Nugraheni
Department of Environmental Science, Graduated School of Sustainable Development
Universitas Indonesia
Central Jakarta, 10430
Indonesia
ORCID: 0009-0002-3126-5215
Ahyahudin Sodri
Department of Environmental Science, Graduated School of Sustainable Development
Universitas Indonesia
Central Jakarta, 10430
Indonesia
ORCID: 0000-0001-5708-1356
Paper Type: Literature Review
DOI: 10.47556/J.WJSTSD.21.4.2026.1
Received: 11 December 2025 / Revised: 22 April 2026 / Accepted: 24 April 2026 / Published: 1 June 2026
Purpose: This study aims to analyse the literature on Willingness to Pay (WTP) for plastic waste across various contexts to understand public contributions to plastic waste management through WTP.
Design/Methodology/Approach: This study adopts a systematic literature review (SLR) design to compare and critically assess relevant studies across five key areas of WTP for plastic waste, including specific products, alternatives, pollution, and waste management systems.
Findings: WTP varies across countries and contexts. Developed nations generally exhibit higher WTP and prefer policy instruments, whereas developing nations exhibit lower WTP and favour visible reductions. Key determinants include cost, awareness, socio-economic, and spatial factors; however, much of the literature remains fragmented.
Originality/Value: This study reviews WTP for plastic waste across contexts by integrating evidence on the determinants, cross-country variations, and critical research gaps.
Keywords: Environmental Awareness; Plastic Waste; Plastic Waste Management; Sustainability; Willingness to Pay.
Citation: Nugraheni, D. R. and Sodri, A. (2026): Comparative Insight into Willingness to Pay for Reducing Plastic Waste Consumption in Different Contexts. World Journal of Science, Technology and Sustainable Development (WJSTSD), Vol. 21, No. 4, pp. 271-286. WASD: London, United Kingdom.