To examine the influence of Green Entrepreneurial Orientation (GEO) on organisational sustainable practices.
Quantitative methodology was applied through a questionnaire that was self-administered by 218 respondents.
There is a great influence of GEO on organisational Sustainable Practices (OSP). Findings corroborated that GEO has a significant impact on OSP, whereas 65.4% of the variance in sustainable practices can be attributed to the GEO dimensions.
This paper delves into the role of GEO in influencing sustainable practices in the energy industry. Through the breakdown of dimensions such as innovativeness and autonomy, it demonstrates a high predictive capacity for sustainable outcomes of GEO.
Study was limited to energy companies in Jordan during the fiscal year 2024-2025.
The research provides practical implications for energy firms and policymakers by showing that cultivating a green entrepreneurship culture should focus on autonomy and competitive spirit.
Al-Hyari, H. S., Alotoum, F. J. and Jaradat, N. M.S. (2026): The influence of green entrepreneurial orientation on organisational sustainable practices. World Journal of Science, Technology and Sustainable Development (WJSTSD), Vol. 21, No. 5, pp. 383-400.
