The influence of green entrepreneurial orientation on organisational sustainable practices, Hadeel Al-Hyari, Firas Alotoum, Nasser Jaradat
Hadeel Sa’ad Al-Hyari
Department of Financial and Administrative Sciences, Al Salt Collage for Human Sciences
Al-Balqa Applied University
Al Salt
Jordan
ORCID: 0000-0002-4861-6053
Firas Jamil Alotoum
Marketing Department, Faculty of Business
Applied Science Private University
Amman
Jordan
ORCID: 0000-0001-7772-2376
Nasser M. S. Jaradat
Palestine Ahliya University
Bethlehem
Palestine
ORCID: 0000-0002-7682-9283
Paper Type: Research
Received: 6 November 2025 / Revised: 16 December 2025 / Accepted: 22 December 2025 / Published: 5 June 2026
DOI: 10.47556/J.WJSTSD.21.5.2026.2
Purpose: To examine the influence of Green Entrepreneurial Orientation (GEO) on organisational sustainable practices.
Design/Methodology/Approach: Quantitative methodology was applied through a questionnaire that was self-administered by 218 respondents.
Findings: There is a great influence of GEO on organisational Sustainable Practices (OSP). Findings corroborated that GEO has a significant impact on OSP, whereas 65.4% of the variance in sustainable practices can be attributed to the GEO dimensions.
Originality/Value: This paper delves into the role of GEO in influencing sustainable practices in the energy industry. Through the breakdown of dimensions such as innovativeness and autonomy, it demonstrates a high predictive capacity for sustainable outcomes of GEO.
Research Limitations: Study was limited to energy companies in Jordan during the fiscal year 2024-2025.
Practical Implications: The research provides practical implications for energy firms and policymakers by showing that cultivating a green entrepreneurship culture should focus on autonomy and competitive spirit.
Keywords: Green Entrepreneurial Orientation; Organisational Sustainable Practices; Innovativeness; Risk-Taking, Proactiveness; Competitive Aggressiveness; Autonomy.
Citation: Al-Hyari, H. S., Alotoum, F. J. and Jaradat, N. M.S. (2026): The influence of green entrepreneurial orientation on organisational sustainable practices. World Journal of Science, Technology and Sustainable Development (WJSTSD), Vol. 21, No. 5, pp. 383-400.