Consumer Rights in the Digital Economy: Regulatory Challenges in E-Commerce under Oman’s Consumer Protection Law, Dr Salahaldin Jebarah
Dr Salahaldin Abdulkader Jebarah
Faculty of Business, Commercial and Business Law Program
Sohar University
Oman
ORCID: 0009-0001-0762-7821
Paper Type: Research
Received: 28 April 2025 / Revised: 8 August 2025 / Accepted: 10 August 2024 / Published: 5 September 2025
DOI: 10.47556/J.WJEMSD.21.3.2025.5
Purpose: The paper aims to analyse consumer rights in the Omani digital economy, referencing regulatory issues in electronic commerce.
Methodology: This study conducts a doctrinal legal analysis of national legislation, examining enforcement tendencies and comparing them to international frameworks.
Findings: The legal system in Oman addresses fundamental consumer rights, but there is a challenge regarding its effectiveness, more specifically in cross-border digital transactions.
Originality: The article presents an original discussion on the legal system of Oman and suggests reform. It is of interest to policy-makers, regulators, and legal scholars.
Conclusion: Economic imbalances, such as overproduction and weakened demand, are a result of oligopolistic systems. E-commerce’s rapid yet opaque mechanism not only threatens consumer autonomy but also distorts competition.
Keywords: Consumer Rights; Digital Economy; E-Commerce; Consumer Protection; Online Transactions.
Citation: Jebarah, S.A. (2025): Consumer Rights in the Digital Economy: Regulatory Challenges in E-Commerce under Oman’s Consumer Protection law. World Journal of Entrepreneurship, Management and Sustainable Development (WJEMSD), Vol. 21, No. 3, pp. 267-283.
