The Impact of Green Innovation and Management on the Sustainability Performance of the Manufacturing Industry in Vietnam in Southeast Asia, Chia-Tai Chang, Prof. Kung-Jeng Wang
Chia-Tai Chang
School of Management, National Taiwan University of Science and Technology
Taipei 106
Taiwan
ORCID: 0009-0009-2425-3604
Professor Kung-Jeng Wang
School of Industrial Management, National Taiwan University of Science and Technology
Taipei 106
Taiwan
ORCID: 0000-0002-5404-5023
Paper Type: Research
Received: 12 November 2024 / Revised: 23 January 2025 / Accepted: 27 January 2025 / Published: 30 June 2025
DOI: 10.47556/J.WJEMSD.21.2.2025.1
Purpose: This study aims to examine the significant impact of the global trade war on the manufacturing industry, particularly focusing on the shift of supply chains to Southeast Asia and the growing importance of green supply chains.
Design/Methodology/Approach: The study utilises empirical data from Vietnam’s manufacturing industry to analyse the effects of green innovation, environmental management readiness, and green buying behaviour on corporate sustainability performance. The research methodically explores the direct impact of green innovation on sustainability performance and green purchasing, the mediating role of green buying behaviour, and the moderating effect of environmental management readiness on sustainability outcomes.
Findings: The findings indicate that green innovation positively impacts corporate sustainability and green purchasing. Green buying behaviour significantly enhances sustainability and mediates between innovation and performance, while excessive environmental management readiness may hinder sustainability efforts by negatively moderating this relationship.
Originality/Value: This study underscores the importance of adopting green innovation as a core strategy for achieving sustainable development and enhancing market competitiveness, particularly in the context of the ongoing global trade war. The research provides valuable insights for manufacturing firms, especially those in Southeast Asia, by highlighting the need to balance innovation with management readiness to effectively develop green supply chains.
Keywords: Green Supply Chain Management; Buying Behaviour; Corporate Sustainability; Green Innovation.
Citation: Chang, C.-T. and Wang, K.-J. (2025): The Impact of Green Innovation and Management on the Sustainability Performance of the Manufacturing Industry in Vietnam in Southeast Asia. World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 21, No. 2, pp. 97-113.
