This research article aims to present a bibliometric analysis of relevant publications in the field of behavioural finance and retail investors’ decision-making.
A total of 691 documents were collected from Web of Science database from 2000-2022 and bibliometric evaluation was conducted through VOS Viewer software 1.6.17.1.exe. A structured literature review of the top 10 articles, citation analysis and co-occurrence of keywords were performed. Finding: Little research was found specifically related to retail investors’ investing decisions in the association of behavioural finance.
The study offers valuable insights into the intricate dynamics of retail investor decision-making, emphasising the psychological factors that influence investment choices.
This bibliometric study was limited to journal articles and used only the Web of Science database. The survey was restricted to retail investors.
The current paper contributes to the accumulation of related literature and found the most cited journals, articles, and countries, as well as authors in the field of behaviour finance and retail investors’ decision-making.
Kaur Maan, A. and Shiva, A. (2024): Bibliometric Evaluation of the Association Between Behavioural Finance and Retail Investor’s Decision-Making. World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 20, No. 1, pp. 13–29
