Does technology orientation predict firm performance through firm innovativeness?, Seemab Yousaf, Dr. Muhammad Anser, Muhammad Tariq, Sakhawat Jawad, Sadaf Naushad and Dr. Zahid Yousaf
Seemab Yousaf
Department of Management Sciences
Hazara University, Mansehra
Pakistan
Emial: seemab.yousafkpk@gmail.com
Dr. Muhammad Khalid Anser
School of Public Administration
Xi'an University of Architecture and Technology China, Xi'an
China
Muhammad Tariq
Government College of Management Sciences Mansehra Pakistan, Mansehra
Pakistan
Sakhawat Ur Rehman Sahibzada Jawad
Saibaan Development Organisation, Mansehra
Pakistan
Sadaf Naushad
Department of Higher Education
Government College of Management Sciences, Abbottabad
Pakistan
Dr. Zahid Yousaf
Government College of Management Sciences, Abbottabad
Pakistan
DOI: 10.1108/WJEMSD-11-2019-0091
Purpose: The purpose of this study is to investigate the impact of technology orientation (TO) on firm performance (FP). This study also aims to identify the mediating role of firm innovativeness (FI) in the relation between TO and FP.
Design/methodology/approach: Quantitative approach has been adopted for analyzing the impact of TO on FP in software houses located in two big cities of Pakistan. Mean, standard deviation, correlation and regression analysis were used.
Findings: Results proved that of TO predicts FP and FI mediate the relationship between TO and FP.
Practical implications: This study used cross-sectional further studies may be conducted using longitudinal research design for achieving in-depth insights.
Social implications: Software houses should focus on TO and innovativeness for improving their performance.
Originality/value: This research guides the way to improve performance TO and innovativeness of software houses based on the empirical results.
Keywords: Pakistan; Technology orientation; Firm innovativeness; Software house.
Citation: Yousaf, S., Anser, M.K., Tariq, M., Sahibzada Jawad, S.U.R., Naushad, S. and Yousaf, Z. (2020), "Does technology orientation predict firm performance through firm innovativeness?", World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 17 No. 1, pp. 140-151. https://doi.org/10.1108/WJEMSD-11-2019-0091
