Sustainability marketing: US hotels vs. international hotel chains, Prof. Lana Brackett and Prof. Nathaniel Carr
Prof. Lana Brackett
, Prof. B. Nathaniel Carr II
Gabelli School of Business
Roger Williams University, Bristol, Rhode Island
USA
Email: lbrackett@rwu.edu
DOI: 10.1108/WJEMSD-06-2014-0017
Purpose: The purpose of this paper is to determine whether US-only hotels and US-based international hotel chains similarly promote sustainability marketing.
Design/methodology/approach: A qualitative exploratory research study reviewing the web site marketing of the US-only hotels and US-based international hotel chains.
Findings: The research indicates that there are differences in the sustainability marketing of US-only and US-based international hotel chains.
Originality/value: This is a unique research study. The hotel industry has a diverse body of stateholders due to its large market and impact on sustainability.
Keywords: Marketing; Sustainability.
Citation: Brackett, L. and Carr II, B.N. (2015), "Sustainability marketing: US hotels vs. international hotel chains", World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 11 No. 1, pp. 32-36. https://doi.org/10.1108/WJEMSD-06-2014-0017
