Sustainability marketing: US hotels vs. international hotel chains, Prof. Lana Brackett and Prof. Nathaniel Carr
Prof. Lana Brackett, Prof. B. Nathaniel Carr II
Gabelli School of Business
Roger Williams University, Bristol, Rhode Island
Purpose: The purpose of this paper is to determine whether US-only hotels and US-based international hotel chains similarly promote sustainability marketing.
Design/methodology/approach: A qualitative exploratory research study reviewing the web site marketing of the US-only hotels and US-based international hotel chains.
Findings: The research indicates that there are differences in the sustainability marketing of US-only and US-based international hotel chains.
Originality/value: This is a unique research study. The hotel industry has a diverse body of stateholders due to its large market and impact on sustainability.
Keywords: Marketing; Sustainability.
Citation: Brackett, L. and Carr II, B.N. (2015), "Sustainability marketing: US hotels vs. international hotel chains", World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 11 No. 1, pp. 32-36. https://doi.org/10.1108/WJEMSD-06-2014-0017