Customer retention and the mediating role of perceived value in retail industry, Dr. Jalal Hanaysha
Dr. Jalal Rajeh Hanaysha Faculty of Business and Management DRB-HICOM University of Automotive Malaysia, Pekan Malaysia Email: jalal.hanayshi@yahoo.com DOI: 10.1108/WJEMSD-06-2017-0035 Purpose: The purpose of this paper is twofold: to examine the effect of corporate social responsibility, social media marketing, sales promotion, and store environment on the perceived value and customer retention in the retail industry; and […]