Heritage-based Entertainment: Empirical Evidence from Diriyah, Saudi Arabia, Dr. Ali Aliraqi
Dr. Ali Aliraqi Associate Professor of Economics, College of Tourism and Archaeology King Saud University Saudi Arabia Email: aaliraqi.aa@gmail.com DOI: 10.47556/J.WJEMSD.18.4.2022.3 Purpose: This study investigates the demand profile for Diriyah as a heritage-based entertainment destination to assess demand’s characteristics, limitations and preferences. Design/methodology: The study is based on primary data collected through questionnaires circulated electronically. An […]