Green marketing innovations in small Indian firms, Prof. Prashant Kumar
Prof. Prashant Kumar Institute of Management Nirma University, Ahmedabad India Email: ctech.prashant@gmail.com DOI: 10.1108/WJEMSD-01-2015-0003 Purpose: The purpose of this paper is to explore green marketing innovations in small Indian firms which serve as decisive dimensions for developing green identity of small firms in the market. Design/methodology/approach: Data were obtained by interviewing marketing managers for green […]