Green marketing innovations in small Indian firms, Prof. Prashant Kumar
Prof. Prashant Kumar Institute of Management Nirma University, Ahmedabad India Email: ctech.prashant@gmail.com DOI: 10.1108/WJEMSD-01-2015-0003 Purpose: The purpose of this paper is to explore green marketing innovations in small Indian firms which serve as decisive dimensions for developing green identity of small firms in the market. Design/methodology/approach: Data were obtained by interviewing marketing managers for green […]
Unboxing the green box: an empirical assessment of buying behavior of green products, Tehreem Ch, Tahir Awan, Haider Malik and Tayyba Fatima
Tehreem Raza Ch, Haider Ali Malik School of Management FAST ‐ National University of Computer and Emerging Sciences, Islamabad Pakistan Tayyba Fatima, Tahir Mumtaz Awan Department of Management Sciences COMSATS University Islamabad, Islamabad Pakistan Email: tahir_mumtaz@comsats.edu.pk DOI: 10.1108/WJEMSD-12-2020-0169 Purpose: Because of the increasing significance of green marketing and its aspects, it develops a need for […]