Green Consumption Behaviour of Gen Z as Sustainable Lifestyle on Environmentally Friendly Products
Herdis Herdiansyah Department of Environmental Science, Graduated School of Sustainable Development Universitas Indonesia Jakarta Indonesia ORCID: 0000-0003-2684-3551 Nada Ismita Hawa Institute for Advanced Science, Social, and Sustainable Future Depok, West Java Indonesia ORCID: 0009-0000-0936-8862 Type of Paper: Research Received: 19 February 2026 / Revised: 14 August 2026 / Accepted: 18 August 2026 / Published: 25 […]
Sustainable E-Commerce in MENA: An SOR Analysis of Gen Z Purchase Intentions through Open-Source LLM (DeepSeek) Interactions, Trust, Familiarity, and Privacy Concerns
Ahmad Yahya Moustafa Shaheen* Assistant Professor of Marketing and Business Administration Marketing Department, College of Management and Technology Arab Academy for Science, Technology and Maritime Transport, Alexandria Egypt ORCID: 0009-0002-5677-1990 Fandi Omeish Assistant Professor, E-Marketing and Social Media Department Princess Sumaya University for Technology, Amman Jordan ORCID: 0000-0002-8042-3622 Dina S. AlGhamdi Assistant Professor, Marketing Department, […]