Food advertising watched by adolescent girls in Saudi Arabia, Elham Al-Jaaly
Elham Al-Jaaly King Abdul-Aziz University Saudi Arabia Purpose: To explore the nature and contents of food advertisements aired on popular television channels most watched by Jeddah adolescent girls. Design/methodology: The content of 288 hours of television programming was videotaped in 2009. All product advertisements were abstracted from the programmes and analysed quantitatively in terms of […]