Understanding environmentally sensitive consumer behaviour: an integrative research perspective, Dr. Naz Onel and Prof. Avinandan Mukherjee
Dr. Naz Onel Department of Marketing Montclair State University, Montclair, New Jersey USA Email: nazonel@gmail.com Prof. Avinandan Mukherjee College of Business Clayton State University, Morrow, Georgia USA DOI: 10.1108/WJEMSD-07-2014-0021 Purpose: The potential underlying causal factors of environmental behaviours have been examined from various theoretical angles by mostly focusing on individual motivations in the literature. The purpose of […]
Analysis of the predictors of five eco-sensitive behaviours, Dr. Naz Onel and Prof. Avinandan Mukherjee
Dr. Naz Onel Earth and Environmental Studies, College of Science and Mathematics Montclair State University, Montclair, New Jersey USA Email: onelgarmkhb1@mail.montclair.edu Prof. Avinandan Mukherjee Department of Marketing, School of Business Montclair State University, Montclair, New Jersey USA DOI: 10.1108/WJSTSD-08-2013-0031 Purpose: The purpose of this paper is to examine five different types of eco-sensitive behaviours separately and understand […]