Implementation of business planning project with experiential approach: A case study of entrepreneurship teaching to non‐business students, Dr. Ignatius Srianta and Catharina Trisnawati

Dr. Ignatius Srianta, Catharina Yayuk Trisnawati Widya Mandala Surabaya Catholic University Indonesia DOI: 10.1108/20425961201000024 Abstract: Business planning project with experiential approach have been implemented in beverage processing technology course, as a part of entrepreneurship teaching in undergraduate food technology study program. Seventy one students were divided into 6 groups and each group designed a business plan of beverage production. […]