The Idea of Digital Marketing Governance: Ensuring Data Privacy and Consumer Rights in the age of Artificial Intelligence, Tareq Hashem, Prabha Kiran, Eman Abd-El-Salam, Ala’ Adili

Tareq Nael Hashem Marketing Department, Faculty of Business Applied Science Private University Amman Jordan ORCID ID: 0000-0001-9564-931X Prabha Kiran Westminster International University in Tashkent Uzbekistan ORCID ID:  0000-0002-9256-8407   Eman Mohamed Abd-El-Salam Marketing and International Business Department Arab Academy for Science, Technology and Maritime Transport (AASTMT) Alexandria Egypt ORCID: 0000-0003-1094-5780 Ala’ Adili Business Administration Palestine Ahliya […]

The Role of Digital Marketing Governance in Protecting Data Privacy and Consumer Rights in the AI Era

Tareq Nael Hashem Marketing Department, Faculty of Business Applied Science Private University Amman Jordan ORCID ID: 0000-0001-9564-931X Prabha Kiran Westminster International University in Tashkent Uzbekistan ORCID ID:  0000-0002-9256-8407   Eman Mohamed Abd-El-Salam Marketing and International Business Department Arab Academy for Science, Technology and Maritime Transport (AASTMT) Alexandria Egypt ORCID: 0000-0003-1094-5780 Ala’ Adili Business Administration Palestine Ahliya […]

The Idea of digital marketing governance: ensuring data privacy and consumer rights in the age of Artificial Intelligence, Tareq Hashem, Prabha Kiran, Eman Abd-El-Salam, Ala’ Adili

Tareq Nael Hashem Professor of Marketing, Marketing Department, Faculty of Business Applied Science Private University Jordan ORCID: 0000-0001-9564-931X Prabha Kiran Associate Professor, Head WIUT Business Case Center Westminster International University in Tashkent Uzbekistan ORCID: 0000-0002-9256-8407 Eman Mohamed Abd-El-Salam Associate professor of Marketing Management, Marketing and International Business Department Arab Academy for Science, Technology and Maritime […]

Labeling System in Digital Marketing in the Development of Processed Seafood Products in Demak Regency, Okti Ruenda, Dr. Ch. Retnaningsih, Dr. Berta Retnawati

Okti Ruenda Faculty of Agricultural Technology, Soegijapranata Catholic University, Semarang Indonesia Dr. Ch. Retnaningsih Faculty of Agricultural Technology, Soegijapranata Catholic University, Semarang Indonesia Dr. Berta Bekti Retnawati* Faculty of Economics and Business, Soegijapranata Catholic University Semarang Indonesia *Email: berta@unika.ac.id Abstract Food labelling is one of the important elements in maintaining competitiveness and realizing food safety. […]

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