[ 20th June 2021 by Kumar Gaurav 0 Comments ]

(7) Women Entrepreneurial Success Models: A Review of Literature, Shaista Noor, Dr. Filzah Md. Isa and Dr. Ali Shafiq

*Shaista Noor
PhD Scholar, Faculty of Business
Taylors University, Lakeside Campus
Malaysia

Dr. Filzah Md. Isa
Associate Professor, Faculty of Business
Taylors University, Lakeside Campus
Malaysia

Dr. Ali Shafiq
Lecturer, School of Marketing and Management, Faculty of Business and Law
Coventry University
UK

DOI: 10.47556/J.WJEMSD.18.1.2022.7

Purpose: Women entrepreneurship is a topic of more significant concern, and a detailed review of literature related to the success model of women entrepreneurs, particularly in developing Asian countries is lacking. In this regard, eight women's entrepreneurial success models (Malaysia, Pakistan, India, Indonesia, Srilanka and Bangladesh) between 2012 and 2019 (inclusive) are analysed. The purpose and contribution of this paper are to highlight the clear picture of women entrepreneurial success models comprised of controllable and uncontrollable issues and challenges that can be classified under factors such as socio-cultural, environmental and individual.

Design/methodology/approach: Firstly, it reviewed recent research using citation analysis to classify the main factors of women entrepreneurial success currently highlighted in the literature. Secondly, comparative analysis is done as there is a need to examine and stock the literature related to women entrepreneurial success models in developing Asia

Findings: It can help to encourage more women to be involved in entrepreneurship. The present study raises some practical implications for policymakers, government and industry, specifically in Asian economies. It will help more women to involve in entrepreneurial activities in Asian countries and add the existing body of knowledge in women entrepreneurship.

Originality/value: The present study singled out the gap of missing theoretical application and focused on socio-cultural, environmental, financial, technological, and organisational factors related to women entrepreneurial success in the service industry.

Keywords: Asian, Comparative Analysis, Entrepreneurial, Literature Review, Models, Success, Women.

Citation: Noor, S., Isa, F.M. and Shafiq, A. (2022): Women’s Entrepreneurial Success Models: A Review of the Literature. World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 18, No. 1, pp. 137–162.

WJEMSD V18 N1 2022 Noor et al.pdf
WJEMSD V18 N1 2022 Noor et al.pdf
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