[ 20th June 2021 by Kumar Gaurav 0 Comments ]

Women entrepreneurs and humane entrepreneurship: An emerging economy perspective, Drs. Sumayya Rashid and Vanessa Ratten

Dr. Sumayya Rashid 
Department of Management, Sport and Tourism, La Trobe Business School
La Trobe University
Australia

Dr. Vanessa Ratten
Department of Management, Sport and Tourism, La Trobe Business School
La Trobe University
Australia

DOI: 10.47556/J.WJEMSD.18.2.2022.7

Purpose: In this article, we examine how women entrepreneurs are living in an uncertain political and economic environment of an emerging economy act as servant leaders to encourage the culture of humane entrepreneurship.

Design/methodology/approach: Using a qualitative approach, this study analyses the narratives of 18 women entrepreneurs through semi-structured interviews in terms of their policies regarding humane entrepreneurship.

Findings: The results show that the women entrepreneurs develop a caring ethos based on their individual characteristics that are beneficial for the employees and also enables the country context enables the country to utilise humane policies regarding entrepreneurship. The women entrepreneurs have taken different steps to contribute to an awakening in the society, which works for the wellbeing of their customers and the environment.

Originality/value: Our findings contribute to the novel theory of humane entrepreneurship in a developing economy context, which has not been done before thereby adding to the field of humane entrepreneurship and entrepreneurship policy in emerging economies. Limitations, implications, and conclusions are discussed that show the importance of developing a humane entrepreneurship approach especially in developing countries and amongst marginalised individuals in society.

Keywords: Emerging Economy, Humane Entrepreneurship, Pakistan, Policy, Servant Leaders, Women Entrepreneurs.

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