Productive Entrepreneurship: A Street Food Business Model Canvas Promoting Sustainable Innovation and Digitalisation in the Informal Economy of Bangladesh, Dr Rahaman Hasan, Prof Richard McManus, Dr Dababrata Chowdhury, Dr Andrina Halder, Dr Saira Sultana
Dr Rahaman Hasan 
Senior Lecturer
Canterbury Christ Church University
UK
ORCID: 0000-0003-1690-2458
Prof Richard McManus
Canterbury Christ Church University
UK
ORCID: 0000-0001-8056-0523
Dr Dababrata Chowdhury
Reader
Canterbury Christ Church University
UK
ORCID: 0000-0002-3117-3997
Dr Andrina Halder
Principal Lecturer
London Metropolitan University
UK
ORCID: 0009-0001-0682-8939
Dr Saira Sultana
Senior Lecturer
University of Bedfordshire
UK
ORCID: 0009-0003-1387-6570
Type of Paper: Research
Purpose:This research explores how sustainable entrepreneurship practices (SEP) mediate firms' performance and the Individual Entrepreneurial Orientation (IEO) of textile-based SMEs in Odisha.
Research Context:The research targets SMEs in the weaving sectors of Odisha, specifically Berhampur and Sambalpur, which are renowned for their unique handloom traditions. It explores the entrepreneurial traits of proactiveness, risk-taking, and innovativeness as determinants of sustainable practices and firm performance.
Design:Data from 431 weavers were analysed using PLS-SEM, broader systemic factors such as market constraints and limited institutional support were found to significantly influence the sustainability of SMEs, necessitating more integrated frameworks for understanding firm performance, its direct effect on performance was not established in this study, suggesting a need for further exploration into its independent contributions.
Findings:Results highlight that innovativeness, proactiveness, and risk-taking are essential for embedding sustainability into SMEs. Creativeness directly enhances firm performance, while SEP fully mediates the effects of proactiveness and risk-taking and partially mediates the effect of innovativeness on performance.
Policy and Practical Implications:The findings underscore the need for targeted policy support and incentives to promote sustainable entrepreneurship. Recommendations includefinancial incentives such as subsidies for adopting eco-friendly technologies can reduce the cost burden on small-scale weavers. Collaborating with local organisations, such as the Odisha Handloom and Handicrafts Development and Promotion Council (OHHDPC), can facilitate market access.
Keywords: SME, Handloom, Firm's Performance, Individual Entrepreneurial Orientation (IEO), Sustainable entrepreneurship practices (SEP), Economic Development.
Citation:Hasan, R. H., McManus, R., Chowdhury, D., Halder, A. and Sultana, S. (2026). Productive entrepreneurship: A street food business model canvas promoting sustainable innovation and digitalisation in the informal economy of Bangladesh. World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 22, Nos 1-2, pp. xx-xx.