The continuum of driving the UN Sustainable Development Goals through digital leadership and purpose-led talent acquisition, Miryem Salah, Jack Clarke, Alex Carter

Miryem Salah
Chief Digital, Data & Transformation Officer, Vodafone
UK
Email: miryem.salah@vodafone.com
Jack Clarke
Business Manager, Vodafone
UK
Email: jack.clarke@vodafone.com
Alex Carter
Communications Manager, Vodafone
UK
Email: alex.carter@vodafone.com

Abstract: Adopting a digital mindset is the key for organisations and governments to close the gap on sustainability targets and support the effort to meet each of the 17 UN Sustainable Development Goals. This requires not only new strategies, ways of working and business models but also helping people to understand the new landscape and equip leaders and their teams with the digital mindset, skills, and knowledge to deliver these new business outcomes. Finally, for these business outcomes to be successful, people need support to embrace the digital transformation. It is only with the right balance of push and pull strategy that meaningful transformation succeeds.

Purpose: The aim of this paper is to show how adopting a digital mindset is the key for organisations and governments to close the gap on sustainability targets and support the effort to meet each of the 17 UN Sustainable Development Goals.

Design/methodology/approach: New strategies, ways of working and business models are discussed. Also ways to help people understand the new landscape and equip leaders and their teams with the digital mindset, skills, and knowledge to deliver these new business outcomes.

Findings: The paper found that for these business outcomes to be successful, people need support to embrace the digital transformation. It is only with the right balance of push and pull strategy that meaningful transformation succeeds.

Keywords: Digital Leadership, UN, Agenda 2030, Sustainable Development Goals, Vodafone, Digital Transformation Projects.