Digital Entrepreneurship for Sustainability: Opportunities in Emerging Green Market，Dr Sweta Leena Hota*，Dr Nirupama Mohanty，Dr Nirupama Mohanty，Dr Alaka Panda
Dr Sweta Leena Hota* 
School of Leadership and School of Economics and Commerce,Kalinga Institute of Industrial Technology (KIIT) Deemed to be University
India
ORCID:0000-0002-8726-8143
Dr Nirupama Mohanty
School of Economics and Commerce,Kalinga Institute of Industrial Technology (KIIT) Deemed to be University
India
ORCID:0000-0002-0465-2490
Dr Smruti Rekha Sahoo
Department of Commerce,Samanta Chandra Sekhar (A) College
India
ORCID:0000-0002-2812-6073
Dr Alaka Panda
Lecturer in Commerce
Biju Patnaik Degree College of Science and Education
India
ORCID:0000-0002-9448-7520
Types of Paper: Conceptual
Purpose: Digital entrepreneurship in the green markets served as the research topic to understand market potential together with facing obstacles and financial aspects of sustainable business operations. We have discussed 21 questionnaires for 5 sections on digital entrepreneurship in green markets.
Research Context: The study discussed how digitalization transforms green entrepreneurship through innovation which promotes sustainability.
Design: Data collection used survey questionnaires to obtain information from operators within the green sector who focused on digital implementation and their business models and sustainable effects.
Findings: The obtained findings have been demonstrated that digital tools create better business efficiency and sustainable measurement capabilities while expanding markets. The main obstacles faced by businesses are their elevated expenses and restrictive regulations in combination with resource shortages. We have calculated the percentage of comparison on data analysis for each section's questionnaires.
Policy and Practical Implications: The findings offer policy recommendations to entrepreneurs while advising investors and governments about how to use digital strategies toward sustainability and growth benefits.
Keywords: Digital Entrepreneurship, Sustainability Impact, Green Market, Digital Tools, Green Initiatives, Carbon Footprints.
Citation:Hota, S. L., Mohanty, N., Sahoo, S. R., and Panda, A. (2026). Digital Entrepreneurship for Sustainability: Opportunities in Emerging Green Market. World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 22, Nos 1-2, pp. xx-xx.